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Why Growing Clinics and Agencies Prefer Make.com for Advanced Automations

  • jatinathikebrandin
  • Dec 3
  • 2 min read
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Make.com (formerly Integromat) is one of the most powerful automation platforms for businesses that need complex, multi-step, logic-based workflows. Unlike Zapier, Make is designed for deeper integrations, branching logic, bulk operations, and enterprise-level automation.


For dental practices using Dentrix, OpenDental, Go High Level (GHL) and other tools, Make.com becomes the central engine that coordinates patient communication, billing, internal processes, and analytics.


1. Why Make.com Is More Powerful Than Zapier for Many Workflows


Make is preferred when businesses need:

  • Multi-step workflows

  • Conditional logic (if/else scenarios)

  • Data transformation

  • Processing large patient/lead volumes

  • Complex scheduling automation

  • Affordable operations at scale


This makes it ideal for multi-location dental clinics and agencies.


2. Make.com + Dentrix/OpenDental


Make.com’s flexibility allows clinics to create advanced automation such as:

  • Auto-create & update patient records

  • Trigger workflows when treatment plans are updated

  • Build recall sequences

  • Send overdue payment reminders

  • Trigger alerts for missed appointments


All synced directly with the EHR through secure API connections.


3. Make.com + GHL for Communication & Marketing


GHL handles communication, while Make handles backend logic.


Example Workflow:

  1. OpenDental updates appointment status

  2. Make.com reads the update

  3. GHL sends pre- or post-appointment messages

  4. Staff notified on Slack or email

  5. Billing platform updated

  6. Reporting dashboard refreshed


One automated workflow replaces five different manual tasks.


4. Why Businesses Use Make.com Instead of Custom Development


Make allows the creation of enterprise-grade automation without hiring a developer:

  • Visual workflows

  • Easy-to-scale systems

  • Affordable compared to coding custom systems

  • Fast deployment

  • Highly reliable


This is why dental groups and agencies choose Make for their automation backbone.


5. Why Hike Branding for Make.com Automation


We specialize in:

  • Make.com workflow creation

  • Dentrix/OpenDental API connectors

  • GHL + Make + AI automation

  • HIPAA-friendly architecture

  • Large data-flow automations

 
 
 

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